Pratik Bagaria » Quick Read

Commonwealth – The Logo and the Mascot…

Pratik — Tue, 24 Aug 2010 18:13:16 +0000

Lets talk about the up coming commonwealth games – The Logo and the Masco… This 12-day game event would be the 19th Commonwealth Game. 71 teams from the Commonwealth of Nations will meet in Delhi to participate in the 12-day event.

19th Commonwealth Games Logo

The Logo

The logo of the 19th CWG is inspired by the Chakra – the Indian national symbol of freedom, unity and power. The logo tagline, Come out and Play, is an invitation to people to let go of themselves and participate in the Games to the best of their of abilities and in the true spirit of the game. It is also a call to the people of India to come out in support of the Games and play the perfect hosts.

Colour Palette

The colour palette of the Delhi 2010 programme combines two of the distinctive colours of the Delhi 2010 Emblem with the official colours of the CWG.

Green

The color that signifies life, energy and high spirits, also represents the fact that Delhi 2010 will be the first ever “Green Games”.

Purple

Combining the stable and calming aspects of blue with the mystical qualities of pink, the colour satisfies the need for reassurance, while adding a hint of mystery and excitment.

Pink

The colour has been introduced to the palette adding an element of surprise and luxury of the event. It plays to the crowd and truly reflects India in all its resplendent glory.

Red, Yellow and Blue

The colours represent the ‘trinity of value’ that symbolize the games – unifying humanity (red), giving all athletes a chance to realize their destiny (yellow) and promoting equality (blue).

The Mascot – SHERA Unveiled at the end of the Commonwealth Games in Melbourne in 2006, Shera has become the most visible face of the event. Shera – the tiger – represents the modern Indian. He is an achiever with a positive attitude, a global citizen proud of his nation’s heritage, a fierce competitor but with integrity and honesty.

Website Domain Names in local languages.

Pratik — Sat, 21 Aug 2010 20:16:39 +0000

After becoming one of a handful of countries to have their own currency symbol, India is closer to joining a league of nations with website names in local language.

Icann clears India’s request for IDNs in seven regional languages; final nod likely in few months. DIT had sent a proposal to Icann in May 2010 seeking domain names in Hindi, Bengali, Punjabi, Urdu, Tamil, Telugu and Gujarati.

The final approval is expected in a few months, but website registrations in regional language will being six months after the final approval.

YouTube and more directly on your TV

Pratik — Fri, 20 Aug 2010 19:21:53 +0000

Online Videos now on your TV screens.

Many tech companies are trying to get there online video sharing services to your TV. Watch YouTube videos directly on your TV sets in the comfort of your living room.

Here is a list down of all the companies and there services.

Apple

Apple TV box lets you access iTunes in the living room on a television.

NetFlix

It offers online streaming service on a variety of gaming consoles and media players.

Microsoft Zune

Microsoft offers its Zune entertainment service and NetFlix through its gaming console – Xbox 360.

Amazon

Amazon’s on demand video service is available on a variety of set-top boxes and DVRs.

Google

The soon-to-launch Google TV aims to bring all video content – Web or TV – to your TV screens. YouTube can also be watched on TVs thought various hardware options.

Tata Motors goes International Again.

Pratik — Thu, 19 Aug 2010 19:05:52 +0000

After taking its UK subsidiary Jaguar Land Rover out of the crises, Tata Motors is now eyeing on another emerging markets. India’s largest auto maker, Tata Motors Ltd., is likely to setup a Rs. 1,200 crore factory in Mexico. The plant with churn out 1,00,000 cars a year and the target market would be of South America. The assemble line would include models such as Nano, Indica Vista and the latest Manza.

Tata Manza

Officially, there is no confirmation regarding this project from the company. But given its wide project portfolio and its objective to expand its international business, Tata Motors continuously explores both what could be relevant markets and, within them, relevant business opportunities.

Humor in Advertising

Pratik — Tue, 04 May 2010 08:32:17 +0000

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences likes to be entertained, but not pinched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product & customer. The balance between funny and obnoxious can often be delicate and a marketer must be certain that the positive effects outweighs the negative, before an advertisement can be introduced.

The best products to sell using humor tend to be those that consumer have to think the least about. Products that are relatively inexpensive and often consumable, can be represented without providing a lot of facts, and that’s where there is room for humor. Candy, food, alcohol, tobacco and entertainment related products have proven to benefit the most from humor in there campaigns. One of the most important thing to keep in mind is relevance to the product. Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may leave one person gripping their sides from laughter may leave a bad taste in another’s mouth. The target market must always be considered. What’s funny in a client presentation may not be funny on an airplane, at a country club or in a hospital.

Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intensions. In other words, consumers may be familiar with and having good feelings towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety, once a commercial starts to wear out there’s no saving without some variation on the concept. Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making the customer laugh, they have to keep things interesting, because old jokes die along with their products.

Must have Plugins for WordPress.

Pratik — Sun, 19 Jul 2009 07:08:30 +0000

WordPress by far is the best CMS for blogs and more. One of the reasons of it being soo popular is the availability of free plugins. In simpler sense plugins add specific functions to the blog or site. There is always a plugin available for any specific requirement you have.

Many a times I use WordPress for more then just blogging, I use it for for making forums, photo gallary, portals and more. Plugins helps me to add special functions as well as integration. Here are the plugins which I always install along with my WordPress installation. They are must haves as they make your blog more friendly and organized.

Akismet

This comes pre-installed with your WordPress Installation. It helps to protect your blog or site from Spam Comments. There is no need for any other plugin or function to stop spam, Akismet takes care of everything easily.

Adsense Manager

So you have decided to earn something from your blog! Adsense Manager will help you organize the ads. It will make blocks or your ad codes, which can be placed anywhere in your design to start showing ads.

Easy Contact

A contact page for your blog is very essential. We don’t want to say “This is my email id, you can mail me here”. This would not look nice and people don’t generally prefer mailing. Instead this plugin will make a simple contact form that can be placed on your site. It also provides spam protection.

All in one SEO Pack

This will have you optimize your site and blog for Search Engines. This will let you specify title, tags, keywords for each page or post individually.

Google Analytics for WordPress

Instead of pasting your Analytics code manually on each page or footer of your blog its advisable that you use this plugin and just enter your Websites tracking code, rest everything will be taken care off by this plugin.

Gravatar

Everyone likes to show some image besides there comment. Also, it looks nice to give your commenters a face. Gravatar will display your users image they have selected to reflect on your blog, whenever they comment.

Pages Comments

Now if your blog is very famous and you are getting loads of comments, its better to break them into pages rather than having a big vertical scroll on your page.

Subscribe to Comments

I always make a point that I install this plugin. It helps in updating everyone about there discussion. It also saves time of your users to manually come and check everytime to see if there is a new comment or reply posted. This is automatically send and email to the reader when a new comment is posted on topic of his interest.

This was just the tip of the iceberg. There is lots to discover in plugins. Keep searching and you will find many.

Let me know if there are some more plugins which you like and install it everytime, so that the same can be featured here as well.

Font Types, Family and more.

Pratik — Thu, 18 Jun 2009 17:49:38 +0000

Type has always been an important part of design for me. It creates moods, enhances or retards readability, and gives the communication an image.

Type Font is a set of all lowercase and capital characters, numbers and punctuation marks in one size and face.

Whereas, Type Family is a name given to two or more series of the types that are variants of one design. For example, Times New Roman, it is available in upper and lower case with roman, italic and bold variants. In simpler terms, type family is a collection of fonts that are similar in design but vary is size and boldness.

Classification of Fonts.

Serif
Serif fonts have a small stroke(serifs) on the end of each characters. The serifs usually help make the font more readable. Many novels, school and college books, reference guides use serif fonts. Example of serif fonts includes, Times New Roman, Baskerville, Palatino.

Sans Serif
This is a type of font that does not have the small feature / stroke (serifs) at the end of each characters. This is the most popular fonts in use today.

Slab Serif
As the name suggests, it is similar to serif fonts. This has a rather strong, square finishing strokes at the end of each characters.

Calligraphic
It is a type of visual art of writing. It mimics the rhythm and movement of the hand. On a common basis we find this font on our birth certificates, maps and testimonials.

Open Type
Open type fonts have an expanded character set. Meaning, this type of font can have many glyphs, as many as 65,000. Open type fonts are cross-platform, and can be used without modifications on Mac OS, Windows and some Unix systems.

Script
This is a type of font with gives handwriting feel. It is handwritten type fonts usually with connecting forms or cursive.

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